With the digital revolution drastically changing the way people use technology, more and more companies are stepping up to the plate and introducing new and innovative products. Microsoft, one of the biggest tech giants out there, is no exception. Recently, they have been taking their services to the next level with their latest move: Injecting a consumer poll when you download Google Chrome.
This decision has been met with mixed reactions, with some users viewing it as a helpful development that allows for more feedback from customers to improve both Microsoft and Google’s products, while others have complained about the intrusiveness of the poll. After all, no one likes intrusive surveys that come at the wrong time.
The poll itself is quite simple, asking the user what their opinion is of Microsoft’s services compared to their competitors. It’s primarily targeted towards Windows 10 users, implying that Microsoft is aiming to outdo its rival by introducing another layer of customer feedback.
However, this new tactic has caused concern that Microsoft is unfairly leveraging its monopoly on the Windows operating system to gain an unfair advantage. Additionally, some have questioned the security of the poll, with some wondering if the answers provided could reveal personal information or be used for malicious purposes.
There’s no denying that Microsoft has taken an innovative approach with its poll, but how effective it will be remains to be seen. With user opinion divided, it’s up to the tech giant to prove that they’re not just trying to muscle out their competition, but actually striving to gather more customer feedback to ultimately improve their services.