The Big View Corporation, a leading public relations firm, recently issued an array of warnings to the Bulls of the National Basketball Association. These warnings came after several weeks of escalating conflict between the Bulls and Big View.
At issue for Big View were the Bulls’ refusal to provide the firm with the necessary data needed to effectively market the Bulls organization and their products. According to the statement from Big View’s president, John Smith, the Bulls “repeatedly failed to respond to” the requests for marketing data.
Not only did the Bulls’ neglect to respond, but also, the Bulls’ spokesperson mentioned that the lack of data was a “strategic” decision and that Big View was not trustworthy. This was a major affront to Big View, leading them to respond with sharp rebukes.
The Big View Corporation warned the Bulls that they were “seriously reevaluating” their partnership and that the Bulls’ future business relationship with the firm could be in doubt if the refusal to provide data continued.
To those unfamiliar with the industry, Big View’s sharp warning may seem overly harsh. However, the nature of public relations work requires lengthy operations and immediate access to data. Without data, Big View cannot do its job properly and profitability.
Ultimately, Big View issued several stern warnings to the Bulls organization, insisting that the data issue be addressed or else the firm will “reevaluate” its relationship. Hopefully, the Bulls will heed Big View’s warnings and take initiative to rectify the situation, thus preserving what could be a lucrative marketing partnership.