Activision Blizzard recently announced that they will be launching their own Android game store, potentially stepping into the already crowded market with Google Play, Amazon, and Epic Games Store. While there was a lot of hype surrounding this news, it seems like there may have actually been a secret plan or ploy to make this move.
It all started when the gaming giant began showcasing their titles on the Apple App Store with in-app purchases that could be used in conjunction with certain Activision Blizzard titles. This prompted speculation that the company was planning to launch their own Android store. This speculation was then confirmed earlier this year, when Activision Blizzard officially announced the launch of their store.
At first glance, it may seem like Activision Blizzard is jumping into an already crowded market on a whim, but if you take a closer look, it may become clear that this move was actually part of a much bigger plan. In fact, upon closer examination, it appears that the company’s plan was to leverage their presence on the Apple App Store to increase their reach in the Android market.
By launching their own store, Activision Blizzard could offer Android gamers exclusive content and discounts on their titles. This could then encourage more Android gamers to purchase Activision Blizzard games, thus increasing their sales. Additionally, by launching their own store, Activision Blizzard could guarantee more control over their titles, potentially preventing their games from being pirated or stolen.
While the details of Activision Blizzard’s plan are a bit unclear at this stage, it appears they had a scheme up their sleeve all along. It remains to be seen what kind of impact this move will have on the Android gaming market, but given the company’s track record, it’s sure to be an interesting development to watch.