As the holiday season quickly approaches, retailers are planning out how to stay competitive amongst fierce online competitors. One up-and-coming player in the retail game, TikTok, is taking on giants such as Amazon with a unique plan to fund Black Friday deals.
“TikTok is slowly but surely becoming a major player in the retail world,” says Justin White, an analyst with Frontline Retail Advisors. “They’ve developed a strategy that could potentially give them an edge over Amazon and other big players during the upcoming holiday season.”
TikTok’s plan for Black Friday is to fund certain deals available exclusively through the social media platform. By facilitating the sales process from beginning to end, TikTok will be able to offer customers an exclusive experience while also promoting brands and products to their large user base.
The company has not confirmed any specific deals, but analysts say it is likely that some of the offers could include free shipping, discounts, and even access to limited edition items.
Additionally, TikTok is expected to partner with some of the largest and most popular retail stores, including Walmart, Target, and Best Buy. This could be a huge benefit for customers as it allows them to take advantage of discounts and exclusives that may not be available at a store’s regular website or in-store locations.
In recent months, TikTok has made a few other moves in the retail space, such as launching an e-commerce feature in August that allows users to purchase items directly from the app. It is clear that TikTok is intent on becoming a major player in the retail game and this Black Friday strategy could be a major step towards that goal.
As the holiday season approaches, retailers need to make sure they are prepared for the competitive online market. TikTok has taken the initiative and could be a major disruptor when it comes to how customers shop on Black Friday. By partnering with some of the biggest brands and offering exclusive deals, TikTok could become a major player in the online retail space.