As the November election looms closer, President-elect Joe Biden’s reelection chances have become a source of anxiety among Democrats. With an administration in transition, Biden’s campaign team is already working hard to boost his reelection chances with a robust strategy and strong message focused on uniting the country.
In recent weeks, Biden’s campaign has sought to reassure the party faithful by bulking up its organizing and fundraising operations with experienced professionals. The former Vice President has also leveraged his strong presence on the virtual stage, broadcasting more messages and rallies on social media to reach a wider audience.
The Biden campaign has also ramped up its messaging to target specific voter groups. To assuage Democrats’ concerns, Biden’s team has focused on communicating his plans to start a grassroots revolution to “root out corruption and advance progressive values,” while also painting Trump’s White House as an inconsistent, disorganized counterpart.
Although Biden’s campaign staff know it will be an uphill battle to win back the voters who chose President Trump in 2016, they are making sure to highlight the economic damage of his policies, particularly in areas with large numbers of Trump supporters. His message of rebuilding the middle class by investing in infrastructure and education appeals to the crucial block of swing voters, who Biden must win over if he is to achieve a successful reelection.
As November draws closer, the Biden campaign continues to work to ease Democratic anxiety over reelection chances with a clear and unified message of hope, progress, and unity. With every passing day, Biden’s solid grassroots organization and positive messaging become increasingly more important, as they have the potential to make the difference between success and defeat on Election Day.